Good Women Dance Collective
A website redevelopment for a unique contemporary dance company with a focus on content and substance.
We’ve been working with Good Women for several years – as designers of their print materials, we’ve created many projects for their productions and festivals. When they wanted to redevelop their website, they immediately brought us on board to start the discovery process.
Creating a website which was able to clearly convey their artistic message and communicating effectively to their audience, prospective donors and agents were the two main goals for this project. They wanted the website to reflect the stylistic approach they take to their productions but they also wanted to ensure it was clear and concise in conveying its message.
After doing a thorough discovery process we realized the world of dance companies was fraught with confusing websites, poorly executed artistic visions and almost no straight-forward information. In order to ensure their website helped them meet their goals we decided to strip away much of the visual and unnecessary bells and whistles which would detract from their message and rely on a minimal design and simplistic approach to the look and feel of the website.
Responsive Web Design
Social Media Integration
The Good Women were overjoyed with the new website (making us very happy indeed). They loved how the site focused on their content and how easy it was for their audience to find information on upcoming events and performances. As with all our sites, we ensured it was user-friendly and the Good Women love being able to update their information easily.
Since launching the website we’ve seen a steady increase in the number of visitors to their website, much lower bounce rates, more page views and higher levels of engagement on their social media accounts. As a marketing tool for their company, this website has definitely done it’s job for the Good Women Dance Company.
12Strong provides consistent, well-crafted and timely website design for our arts organization. They tailor the functionality to suit our distinct brand of work, enabling us to effectively showcase all we do. 12Strong is adaptable and quick to respond to our needs, while providing guidance on how to best present our content.Ainsley Hillyard | Good Women Dance Collective