Achieving Results From Your Social Media Efforts.

How do you know if you’re using social media effectively? Are there days where your social media accounts feel like a waste of your time? Do you worry your updates and messages are getting lost amid a sea of noise? Let’s find a way to get the most out of your social media time so you can focus on running your business again! Why social media seems like a time suck We’ve all been guilty of “just checking our feeds” … Read More

Choosing the Right Web Design Company

With so many web design agencies out there and so many horror stories about projects gone awry, disappearing web guys and websites with no one to update them – how do you make sure you pick the right agency for your company’s website? We’re going to go over 5 main points you should keep in mind when in talks with a web design company so you can be confident you’re making the right choice with your project. Communication There are two … Read More

8 Questions to Ask Before You Get Started on a Website

A project well planned is one well executed. – 12Strong* * We’re not just providers of fine websites – we also sound really great when quoted. Imagine you’re going on a road trip. You pack up your car, get your loved ones in the seats and throw some clothes in a bag. You hop in the front seat, put the car in drive and start driving. You turn left here, go right there and eventually you end up at a destination you think … Read More

Using Email Marketing to Increase Sales and Deliver Value

Email marketing is one of the most effective methods of communicating with your customers. Hands down it’s the easiest to use and by far the simplest to track conversions and return on investment. Don’t believe the hype when people tell you email is dead – it’s just not true. How could something be dead when over 191.4 billion email messages were sent in 2014? Over 108 billion of these messages were sent from the business sector. Open and click through rates … Read More

Choosing Your Target Market and Reaping the Rewards.

Choosing your target market and reaping rewards

Have you ever thought to sit down and define who your target market is? What sort of benefits do you think your company would get from clearly identifying who is buying from you? There are very few companies in the world who can get away without defining a target market. As I try to come up with examples, I can really only think of MacDonalds. They are the only company I can think of who can honestly say they target the … Read More

Which Social Media Network is Right For Your Company?

Social Media. Its been the new marketing ‘thing’ for quite some time now and from what  I hear it’s not going away. When the social media networks first came out, many marketers touted the fact they were free as the holy grail of online marketing. But as time wore on, we’ve realized the real investment with social media is time. And of course since time is money, social media is not free. What’s so hard about social media? The hardest part … Read More