Why Branding Your Course like a Product Will Make it More Popular

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How many brands are defined completely by the products they sell? Companies like Kleenex, Nerf, Lego, Band-aid, Xerox, Polaroid – these are all synonymous with the products they sell. They’ve become household names for items (even when you use a different company’s product). Why? Because they focused on building a strong brand. In what ways can you use this same technique to brand, promote, …

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What’s an Outcome Graphic and Why Do You Need One?

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I was driving with my children one day when we passed a billboard outside of the local ice cream shop. The billboard had a picture of a family walking along a woodsy trail, happily enjoying an ice cream cone. Underneath the picture were the words “You’ll enjoy family time better with ice cream.” Now, I love ice cream. I will …

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Course Content vs Course Materials: What’s the Difference?

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When you’re getting into a new industry or starting a new venture, it’s easy to get caught up in all the new terminology. In the world of creating online courses, we certainly have some terms which may not be used elsewhere. Ones which perhaps have different meanings when used in online learning. Let’s examine two of the most common terms …

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How to Make Easy Fillable PDF Worksheets For Your Course

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You know having interactive pdf worksheets will help to increase the value of your online course – but finding the time to create them is hard and struggling to figure out the software can be frustrating. Let’s ease some of that frustration and show you the steps I take to create the fillable pdf worksheets, checklists and planners my clients use …

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Take Advantage of Learning Styles For Your Online Course

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NOTE: There has been lots of talk about Learning Styles the last few years and ultimately, they’ve been debunked. I decided to keep this article up because I think it’s a valid point – but instead of “Learning Styles” I want you to think of “Learning Preferences” Sound Good?   “When I was in school I just couldn’t pay attention …

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Quality Social Media Assets are Key For a Successful Online Course

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When you’re creating an online course, your focus should be creating the best possible content for your students, social media assets are often the furthest from your mind. Your job as a teacher is to make sure they leave your product smarter, enriched and with valuable insights into how your topic will affect the rest of their lives. But how …

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How to Create a Branding Guide to Promote Your Course

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Have you ever had a great opportunity to advertise or promote your course and spent way too much time putting together something useful? You hunted for the best words, images and colours and wasted a huge chunk of time having to create your ad from scratch. All because you didn’t have what you needed, when you needed it. This is where a branding guide …

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Three Mistakes You’ll Make When Creating an Online Course

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There are a lot of new course creators ready to jump into the industry of teaching what they know. But many of them skip over important details when creating an online course for their topic. As part of our research I see many courses. I’ve examined what makes a good course tick and what can make an otherwise great course …

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Achieving Results From Your Social Media Efforts.

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How do you know if you’re using social media effectively? Are there days where your social media accounts feel like a waste of your time? Do you worry your updates and messages are getting lost amid a sea of noise? Let’s find a way to get the most out of your social media time so you can focus on running …

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Choosing the Right Web Design Company

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With so many web design agencies out there and so many horror stories about projects gone awry, disappearing web guys and websites with no one to update them – how do you make sure you pick the right agency for your company’s website? I’m going to go over 5 main points you should keep in mind when in talks with a …

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