8 Questions to Ask Before You Get Started on a Website

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A project well planned is one well executed. – Gabrielle Chipeur* * I’m not just a creator of fine websites – I also sound really great when quoted. Imagine you’re going on a road trip. You pack up your car, get your loved ones in the seats and throw some clothes in a bag. You hop in the front seat, put the car …

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Using Email Marketing to Increase Sales and Deliver Value

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Email marketing is one of the most effective methods of communicating with your customers. Hands down it’s the easiest to use and by far the simplest to track conversions and return on investment. Don’t believe the hype when people tell you email is dead – it’s just not true. How could something be dead when over 191.4 billion email messages were …

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Choosing Your Target Market and Reaping the Rewards.

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Have you ever thought to sit down and define who your target market is? What sort of benefits do you think your company would get from clearly identifying who is buying from you? There are very few companies in the world who can get away without defining a target market. As I try to come up with examples, I can really …

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Which Social Media Network is Right For Your Company?

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Social Media. It’s been the new marketing ‘thing’ for quite some time now and from what I hear it’s not going away 😉 When the social media networks first came out, many marketers touted the fact they were free as the holy grail of online marketing. But as time wore on, we’ve realized the real investment with social media is …

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What Do You Mean? Common Terms Used in the Web Industry

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When you’ve been working with the web as long as I have, it’s easy to forget not everyone knows the industry language I use every day. Terms like HTML and CSS can seem like greek to my clients. I’ve become pretty good at not using jargon in my interactions with clients (I think?) but there are still terms which could use a little …

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Does Your Business Need a Website Audit?

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One of the key services I offer businesses who have an existing website is the website audit. This service can help you identify key areas where your website isn’t performing its best and will give you actionable steps to bring it back in line with your business goals. A website audit can help your website contribute further to your goals rather …

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Why Creating a Mobile-Friendly Website is Important

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Creating content and websites for the mobile web is a vast and rewarding field for small businesses. Many companies have realized the importance of creating with the mobile viewer in mind and are reaping the rewards of having their content tailored specifically for this vast market. I’ve been paying attention to the latest in usage trends and it’s no surprise …

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What Exactly is Website Content?

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If you’ve been researching ways to improve your company’s online presence you’ll have inevitably come across the phrase “Content is King”. A phrase that’s still very true in every aspect of creating a website. Content will help to increase your visitor’s satisfaction with your site – staying longer, interacting more and with a higher likelihood of returning – it will …

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How to Create a Successful Brand for Your Business

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Having a strong brand is touted as one of the ways a company can set itself apart from its competition. But many companies struggle with the idea of a brand being more than just your logo. When a marketing or design company refers to your brand, they’re talking about the overall impression your company makes in the eyes of your …

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The Making of a Website: An Overview of My Process

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Deciding to get a new website or to have one redesigned is a very exciting time for everyone – the prospect of new colours! New fonts! New layouts with new features! It’s very easy to get ahead of oneself when you’re super excited about a new site and raring to go. You’re doing what? When? The best way to not …

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