2 Hot Weeks of theatre, dance and performance art designed to heat up Winter City.
Since the Chinook Series was brand new – it needed a face and a variety of materials to support it. I started with a full branding package, promotional and advertising materials, printed publication materials and then (my favourite) a gorgeous website to support both audiences and organizers.
The new branding for the festival needed to be memorable and different than the three festivals it was derived from. Like many others in our city, it needed to reach a wide variety of audiences – our festivals have an incredibly large demographic! Making sure the look and feel of the festival properly connected to them was my top priority
Once the branding was created I applied it to a wide range of materials including signage and brochures, programs and tickets, displays and more. Each design had to communicate its purpose effectively and clearly, while supporting the overall brand of the festival.
If you’ve been to an event where the website was a hinderance – you can understand the importance I placed on the website I built for the Chinook Series. It had to communicate the importance of what they were doing to sponsors, potential donors and philanthropists; it also had to be useable to their audience to buy tickets, check event details and find information about events.
Since this website would primarily be used in a certain fashion, it was important to streamline processes, identify clear navigation paths and ensure functionality was easy to use across a wide variety of devices and screen sizes.
Responsive Web Design
Social Media Integration
Online Events Calendar
Online Ticket Sales
The Chinook Series exceeded expectations for a festival in its very first year. Many shows sold out and the arts community showed up in droves for the workshops, salons and masterclasses offered.
Online ticket sales were exceptional – the majority of tickets were bought online as opposed to in person or over the phone. This was a significant increase for all three festival organizations and lead to an improvement in audience satisfaction and ticket availability for any given performance.
The Chinook Series was a success and I’ve since done the festival design for the 2017 and the 2018 run of the series as well!